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Marketing strategy /

Ferrell, O. C.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4e [ed.]. - Mason, OH : Thomson South-Western, c2008. - xxii, 717 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0324362722 9780324362725

LCCN: 2006938699

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HF5415.13 / .M3586 2008

Dewey Class. No.: 658.8 F.O.M 2008

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