A preface to marketing management : knowledge and skills /
Peter, J. Paul.
A preface to marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xiv, 280 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0072466588 0071198717 9780072466584 9780071198714
2002019869
Marketing--Management.
HF5415.13 / .P388 2003
658.8 P.J.M 2003
A preface to marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston : McGraw-Hill/Irwin, c2003. - xiv, 280 p. : ill. (some col.) ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0072466588 0071198717 9780072466584 9780071198714
2002019869
Marketing--Management.
HF5415.13 / .P388 2003
658.8 P.J.M 2003