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Foundations of marketing /

Jobber, David

Foundations of marketing / John Fahy / David Jobber / Mark Kavanagh(Author) - 2nd ed. - Boston : Houghton Mifflin Co., c2006. - 384p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780077109189 007710918X

LCCN: 2005935213

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P6584 2006

Dewey Class. No.: 658.8 J.D.F 2006

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