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Global marketing /

Hollensen, Svend.

Global marketing / Svend Hollensen. - Sixth edition. - xlv, 792 pages ; 27 cm

Includes index.

ISBN: 9780273773160

LCCN: 2013033209

Subjects--Topical Terms:
Export marketing.
Export marketing--Case studies.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: HF1416 / .H65 2014

Dewey Class. No.: 658.84 H.S.G 2014

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