MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02660cam a22005058c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
24036940 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260525171618.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250220s2025 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2025002463 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780273721383 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
0273721380 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
24036940 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)24036940 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85045631 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.P45 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 P.P.M 2010 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pelsmacker, Patrick de, |
| Dates associated with a name |
1957- |
| Relator term |
author |
| Relationship |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n99276074 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n99276074 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
a European perspective / |
| Statement of responsibility, etc. |
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2504 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow, England ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
660 pages : |
| Other physical details |
ill; |
| Dimensions |
25cm. |
| 334 ## - MODE OF ISSUANCE |
|---|
| Mode of issuance term |
single unit |
| Mode of issuance code |
mono |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/issuance/mono |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/contentTypes/txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mediaTypes/n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/carriers/nc |
| 353 ## - SUPPLEMENTARY CONTENT CHARACTERISTICS |
|---|
| Supplementary content term |
bibliography |
| Supplementary content code |
bibliography |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/msupplcont/bibliography |
| 353 ## - SUPPLEMENTARY CONTENT CHARACTERISTICS |
|---|
| Supplementary content term |
index |
| Supplementary content code |
index |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/msupplcont/index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| Geographic subdivision |
Europe |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85001086 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geuens, Maggie, |
| Dates associated with a name |
1969- |
| Relator term |
author |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n99276073 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergh, Joeri van den, |
| Dates associated with a name |
1971- |
| Relator term |
author |
| Relationship |
http://id.loc.gov/vocabulary/relators/aut |
| Real World Object URI |
http://id.loc.gov/rwo/agents/n99276072 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Real World Object URI |
http://id.loc.gov/resources/instances/24036940 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
http://id.loc.gov/ontologies/bibframe/instanceOf |
| Real World Object URI |
http://id.loc.gov/resources/works/24036940 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version |
| Relationship |
http://id.loc.gov/entities/relationships/onlineversion |
| Main entry heading |
Pelsmacker, Patrick de, 1957- |
| Title |
Marketing communications |
| Edition |
Eighth edition |
| Place, publisher, and date of publication |
Harlow, England ; New York : Pearson, 2025 |
| International Standard Book Number |
9781292737218 |
| Record control number |
(DLC) 2025002464 |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
DLC bibframe2marc v2.9.0 |
| Conversion date |
20250220140917.0 |
| Conversion agency |
DLC |
| Uniform Resource Identifier |
https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.9.0 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |