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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins , Harper W. Boyd , Jean-Claude Larreche
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2005.Edition: 5th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmContent type: - text
- unmediated
- volume
- 9780072961904
- 0072961902
- 658.802 W.O.M 2005 22
- HF5415.13 .W249 2005
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Capital Universities Foundation Library (CUFL) School of Business (QMU) | 658.802 W.O.M 2005 (Browse shelf(Opens below)) | Available | 1585 |
Includes bibliographical references and indexes.
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