Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins, Jean-Claude Larreche

By:

Contributor(s):

Material type:

TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmContent type:

Media type:

Carrier type:

ISBN:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Capital Universities Foundation Library (CUFL) School of Business (QMU)				658.802 W.O.M 2008 (Browse shelf(Opens below))					Available			1584

Browsing Capital Universities Foundation Library (CUFL) shelves,Shelving location: School of Business (QMU) Close shelf browser (Hides shelf browser)

Previous		No cover image available No cover image available						Next
Previous	658.802 K.R.S 2004 Strategic marketing problems : cases and comments /	658.802 P.P.M 2010 Marketing communications : a European perspective /	658.802 W.O.M 2005 Marketing strategy : a decision-focused approach /	658.802 W.O.M 2008 Marketing strategy : a decision-focused approach /	658.812 D.I.U 2004 Understanding and Managing Customers/	658.83 H.J.E 2008 Essentials of marketing research /	658.83 H.J.E 2017 Essentials of marketing research /	Next

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.