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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780073380964
  • 0073380962
Other title:
  • Marketing management
Subject(s): DDC classification:
  • 658.8 P.J.M 2008 22
LOC classification:
  • HF5415.13 .P388 2008
Online resources:
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Capital Universities Foundation Library (CUFL) School of Business (QMU) 658.8 P.J.M 2008 (Browse shelf(Opens below)) Available 1582

Includes bibliographical references (p. 235-241) and indexes.

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