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Essentials of marketing research / Joseph F. Hair, Jr., University of South Alabama, Mary F. wolfinbarger, California State University-Long Beach, David J. Ortinau, University of South Florida, Robert P. Bush, Houston Baptist University.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2008]Edition: 1st editionDescription: xviii, 414 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9780073381022
- 658.83 H.J.E 2008 23
- HF5415.2 .E894 2008
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Capital Universities Foundation Library (CUFL) School of Business (QMU) | 658.83 H.J.E 2008 (Browse shelf(Opens below)) | Available | 1609 |
Includes bibliographical references and indexes.
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