Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

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TextPublisher: Boston : Pearson, [2014]Edition: Sixth editionDescription: xv, 466 pages : illustrations ; 28 cmContent type:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Capital Universities Foundation Library (CUFL) School of Business (QMU)				659.1 C.K.I 2014 (Browse shelf(Opens below))					Available			1676

Includes bibliographical references (pages 438-451) and indexes.

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