@book{334,
	author = {Ferrell, O. C. and Hartline, Michael D.},
	title = {Marketing strategy /},
	publisher = {Thomson South-Western,},
	year = {c2008.},
	address = {Mason, OH :},
	edition = {4e [ed.].},
	url = {http://www.loc.gov/catdir/toc/fy0709/2006938699.html}
}