01589cam a22004094a 4500 14634828 OSt 20260524155619.0 061115s2008 ohua b 001 0 eng 2006938699 0324362722 9780324362725 14634828 DLC DLC DLC HF5415.13 .M3586 2008 23 658.8 F.O.M 2008 Ferrell, O. C. Marketing strategy / O.C. Ferrell, Michael D. Hartline. 4e [ed.]. Mason, OH : Thomson South-Western, c2008. xxii, 717 p. : ill. ; 26 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. Marketing Management. Marketing Management Case studies. Case studies. lcgft https://id.loc.gov/authorities/genreForms/gf2017026140 Hartline, Michael D. Table of contents only http://www.loc.gov/catdir/toc/fy0709/2006938699.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1104/2006938699-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1104/2006938699-d.html 7 cbc orignew 2 epcn 20 y-gencatlg ddc BK 0 334 334 0 0 ddc 0 0 MAIN MAIN BUS 2026-05-24 0 658.8 F.O.M 2008 1537 2026-05-24 15:56:33 2026-05-24 BK