Marketing strategy : a decision-focused approach - Walker, Orville C.; Mullins, John W. (John Walker); Larreche, Jean-Claude (Boston : McGraw-Hill Irwin, 2008)
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes bibliographical references and indexes.
Keywords: Marketing -- Management