a decision-focused approach Walker, Orville C. creator Mullins, John W. (John Walker) Larreche, Jean-Claude text bibliography mau Boston McGraw-Hill Irwin c2008 2008 6th ed. monographic eng

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xx, 346 p. : ill. (chiefly col.) ; 26 cm. Orville C. Walker, Jr., John W. Mullins, Jean-Claude Larreche Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006. Includes bibliographical references and indexes. Marketing Management HF5415.13 .W249 2008 658.802 W.O.M 2008 9780073529899 0073529893 2007034854 http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html DLC 070823 20260524161924.0 14976632