TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management: knowledge and skills 
SN  - 0072466588
AV  - HF5415.13 .P388 2003
U1  - 658.8 P.J.M 2003 21
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -