Jobber, David  <br/><br/>
Foundations of marketing / 
John Fahy / David Jobber / Mark Kavanagh(Author) 
 - 2nd ed. 
 - Boston :  Houghton Mifflin Co.,  c2006. 
 - 384p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780077109189 007710918X 
<br/><br/><label>LCCN: </label>2005935213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P6584 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8 J.D.F 2006