TY  - BOOK
AU  - Jobber,David
AU  - Fahy, John 
AU  - Kavanagh, Mark 
TI  - Foundations of marketing
SN  - 9780077109189
AV  - HF5415 .P6584 2006
U1  - 658.8 J.D.F 2006 23
PY  - 2006///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -