03354cam a2200409 i 4500 20668115 OSt 20260524175602.0 260524s2020 nyu b 001 0 eng 2018042883 9780077151690 20668115 DLC eng rda DLC DLC pcc HF1416 .C375 2011 658.84 C.P.I 2011 23 Cateora, Philip R., author. International marketing / Philip R. Cateora, Fellow, Academy of International Business, University of Colorado, R. Bruce Money, Brigham Young University, Mary C. Gilly, Fellow, American Marketing Association, University of California, Irvine, John L. Graham, University of California, Irvine, Maya F. Farah. middle east edition. New York, NY : McGraw-Hill Education, [2011] xxxii, 682 pages ; 29 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographic references and index. "At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher. Export marketing. International business enterprises. BUSINESS & ECONOMICS / Marketing / General. bisacsh Money, R. Bruce (Richard Bruce), author. Gilly, Mary C., author. Graham, John L., author. Farah, Maya F. . 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 346 346 0 0 ddc 0 0 MAIN MAIN BUS 2026-05-24 0 658.84 C.P.I 2011 1591 2026-05-24 17:56:51 2026-05-24 BK 0 0 ddc 0 0 MAIN MAIN BUS 2026-05-24 0 658.84 C.P.I 2011 1592 2026-05-24 17:56:51 2026-05-24 BK 0 0 ddc 0 0 MAIN MAIN BUS 2026-05-24 0 658.84 C.P.I 2011 1593 2026-05-24 17:56:51 2026-05-24 BK