Hollensen, Svend. Global marketing / Svend Hollensen. - Sixth edition. - xlv, 792 pages ; 27 cm Includes index. ISBN: 9780273773160 LCCN: 2013033209 Subjects--Topical Terms: Export marketing.Export marketing--Case studies. Index Terms--Genre/Form: Case studies. LC Class. No.: HF1416 / .H65 2014 Dewey Class. No.: 658.84 H.S.G 2014