TY - BOOK AU - Malhotra,Naresh K. AU - Baalbaki,Imad B. AU - Bechwati,Nada Nasr TI - Marketing research SN - 9781408272367 AV - HF5415.2 .M3823 2013 U1 - 658.83 M.N.M 2013 PY - 2013/// CY - London, England PB - Pearson Education. KW - Marketing research N1 - Includes bibliographical references and index ER -