Pelsmacker, Patrick de,  1957- <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh 
 - 4th edition. 
 - 660 pages :  ill;  25cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>2025002463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Europe<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P45 2010 
<br/><br/><label>Dewey Class. No.: </label>658.802 P.P.M 2010