02660cam a22005058c 4500 24036940 OSt 20260525171618.0 t| 250220s2025 enk b 001 0 eng 2025002463 9780273721383 0273721380 24036940 (DLC)24036940 DLC eng rda DLC DLC DLC-MRC pcc e------ http://id.loc.gov/authorities/subjects/sh85045631 HF5415.123 .P45 2010 658.802 P.P.M 2010 23 Pelsmacker, Patrick de, 1957- author aut http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/authorities/names/n99276074 http://id.loc.gov/rwo/agents/n99276074 Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh 4th edition. 2504 Harlow, England ; New York : Pearson, 2010. 660 pages : ill; 25cm. single unit mono http://id.loc.gov/vocabulary/issuance/mono text txt http://id.loc.gov/vocabulary/contentTypes/txt unmediated n http://id.loc.gov/vocabulary/mediaTypes/n volume nc http://id.loc.gov/vocabulary/carriers/nc bibliography bibliography http://id.loc.gov/vocabulary/msupplcont/bibliography index index http://id.loc.gov/vocabulary/msupplcont/index Includes bibliographical references and index. Communication in marketing Europe Advertising http://id.loc.gov/authorities/subjects/sh85001086 Geuens, Maggie, 1969- author http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/rwo/agents/n99276073 Bergh, Joeri van den, 1971- author http://id.loc.gov/vocabulary/relators/aut http://id.loc.gov/rwo/agents/n99276072 http://id.loc.gov/resources/instances/24036940 http://id.loc.gov/ontologies/bibframe/instanceOf http://id.loc.gov/resources/works/24036940 Online version http://id.loc.gov/entities/relationships/onlineversion Pelsmacker, Patrick de, 1957- Marketing communications Eighth edition Harlow, England ; New York : Pearson, 2025 9781292737218 (DLC) 2025002464 DLC bibframe2marc v2.9.0 20250220140917.0 DLC https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.9.0 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 357 357 0 0 ddc 0 0 MAIN MAIN BUS 2026-05-25 0 658.802 P.P.M 2010 1606 2026-05-25 17:16:41 2026-05-25 BK