TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications: a European perspective 
AV  - HF5415.123 .P45 2010
U1  - 658.802 P.P.M 2010 23
PY  - 2010///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Communication in marketing
KW  - Europe
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -