Fill, Chris. Essentials of marketing communications / Chris Fill. - 1st ed - Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011. - xxvii, 412 p. : col. ill. ; 27 cm. Includes bibliographical references and index. ISBN: 9780273738442 0273738445 LCCN: 2011001700 Nat. Bib. Agency Control No.: 015734080 Uk Subjects--Topical Terms: Communication in marketing. LC Class. No.: HF5415.123 / .F547 2011 Dewey Class. No.: 658.802 F.C.E 2011