Fill, Chris.

Essentials of marketing communications / Chris Fill. - 1st ed - Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011. - xxvii, 412 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

9780273738442 0273738445

2011001700

015734080 Uk


Communication in marketing.

HF5415.123 / .F547 2011

658.802 F.C.E 2011