TY  - BOOK
AU  - Fill,Chris
TI  - Essentials of marketing communications
SN  - 9780273738442
AV  - HF5415.123 .F547 2011
U1  - 658.802 F.C.E 2011 22
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall/Pearson
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -