03072cam a2200493 i 4500 21243694 OSt 20260604213835.0 191016t20202020nyua b 001 0 eng d 2019286775 GBB9D6442 bnb 019497253 Uk 9781292060460 1292060468 21243694 (OCoLC)1112383485 UKMGB eng UKMGB rda OCLCO OCLCF WAU DLC lccopycat HF5415.129 .P35 2014 658.87 P.R.M 2016 23 Palmatier, Robert W., author. Marketing channel strategy : Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary. Eighth edition. New York ; London : Routledge Taylor & Francis Group, 2016. ©2016 xxviii, 373 pages : illustrations ; 26 cm text rdacontent unmediated rdamedia volume rdacarrier Men lcdgt Includes bibliographical references and index. The omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy. Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. Marketing channels. Marketing Management. Marketing channels. fast (OCoLC)fst01010265 Marketing Management. fast (OCoLC)fst01010209 Stern, Louis W., 1935- author. Ansary, Adel I., author. ebook version : 9781000650457 7 cbc copycat 2 ncip 20 y-gencatlg ddc BK 0 359 359 0 0 ddc 0 0 MAIN MAIN BUS 2026-06-04 0 658.87 P.R.M 2016 1612 2026-06-04 21:38:51 2026-06-04 BK