The Blair, Roger D. creator author. Rush, Mark author. text bibliography nyu 2019 monographic eng

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xxxiv, 782 pages ; 26 cm Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix. Roger D. Blair, University of Florida, Mark Rush, University of Florida. Includes bibliographical references and index. Managerial economics Decision making HD30.22 .B555 2019 658 B.R.E 2019 9781292310947 1292310944 2017045385 DLC 180116 20260605003500.0 20281352 eng