Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. 
 - Sixth edition. 
 - xv, 466 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references (pages 438-451) and indexes. 
<br/><br/><label>ISBN: </label>9780273786986 0273786989 
<br/><br/><label>LCCN: </label>2012049569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2014 
<br/><br/><label>Dewey Class. No.: </label>659.1 C.K.I 2014