01249cam a2200361 i 4500 17558748 OSt 20260605173504.0 121211s2014 maua b 001 0 eng 2012049569 9780273786986 0273786989 17558748 DLC eng DLC rda DLC pcc HF5415.123 .C58 2014 659.1 C.K.I 2014 23 Clow, Kenneth E. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. Sixth edition. Boston : Pearson, [2014] xv, 466 pages : illustrations ; 28 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 438-451) and indexes. Communication in marketing. Advertising. Baack, Donald. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 0 409 409 0 0 ddc 0 0 MAIN MAIN BUS 2026-06-05 0 659.1 C.K.I 2014 1676 2026-06-05 17:35:21 2026-06-05 BK