TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273786986
AV  - HF5415.123 .C58 2014
U1  - 659.1 C.K.I 2014 23
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references (pages 438-451) and indexes
ER  -