000			03072cam a2200493 i 4500
001			21243694
003			OSt
005			20260604213835.0
008			191016t20202020nyua b 001 0 eng d
010			_a 2019286775
015			_aGBB9D6442 _2bnb
016	7		_a019497253 _2Uk
020			_a9781292060460
020			_z1292060468
035			_a21243694
035			_a(OCoLC)1112383485
040			_aUKMGB _beng _cUKMGB _erda _dOCLCO _dOCLCF _dWAU _dDLC
042			_alccopycat
050	0	0	_aHF5415.129 _b.P35 2014
082	0	4	_a658.87 P.R.M 2016 _223
100	1		_aPalmatier, Robert W., _eauthor.
245	1	0	_aMarketing channel strategy : _cRobert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary.
250			_aEighth edition.
264		1	_aNew York ; _aLondon : _bRoutledge Taylor & Francis Group, _c2016.
264		4	_c©2016
300			_axxviii, 373 pages : _billustrations ; _c26 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
386			_aMen _2lcdgt
504			_aIncludes bibliographical references and index.
505	0		_aThe omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy.
520			_aMarketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
650		0	_aMarketing channels.
650		0	_aMarketing _xManagement.
650		7	_aMarketing channels. _2fast _0(OCoLC)fst01010265
650		7	_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209
700	1		_aStern, Louis W., _d1935- _eauthor.
700	1		_aAnsary, Adel I., _eauthor.
776	0	8	_iebook version : _z9781000650457
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c359 _d359