Essentials of marketing communications /
Fill, Chris.
Essentials of marketing communications / Chris Fill. - 1st ed - Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011. - xxvii, 412 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273738442 0273738445
2011001700
015734080 Uk
Communication in marketing.
HF5415.123 / .F547 2011
658.802 F.C.E 2011
Essentials of marketing communications / Chris Fill. - 1st ed - Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011. - xxvii, 412 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273738442 0273738445
2011001700
015734080 Uk
Communication in marketing.
HF5415.123 / .F547 2011
658.802 F.C.E 2011