Essentials of marketing communications / (Record no. 358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01251cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16610802 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260525171837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110113s2011 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011001700 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015734080 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273738442 |
| Qualifying information | pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273738445 |
| Qualifying information | pbk. |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 16610802 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)697612933 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BWK |
| -- | CDX |
| -- | BTCTA |
| -- | UKMGB |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .F547 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 F.C.E 2011 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing communications / |
| Statement of responsibility, etc. | Chris Fill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Financial Times Prentice Hall/Pearson, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 412 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Capital Universities Foundation Library (CUFL) | Capital Universities Foundation Library (CUFL) | School of Business (QMU) | 05/25/2026 | 658.802 F.C.E 2011 | 1605 | 05/25/2026 | 05/25/2026 | Books |