Marketing strategy / O.C. Ferrell, Michael D. Hartline.

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TextPublication details: Mason, OH : Thomson South-Western, c2008.Edition: 4e [ed.]Description: xxii, 717 p. : ill. ; 26 cmContent type:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Capital Universities Foundation Library (CUFL) School of Business (QMU)				658.8 F.O.M 2008 (Browse shelf(Opens below))					Available			1537

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Previous	658.7 B .D .S 2013 Supply chain logistics management /	658.7 D .D .P 1996 Purchasing and supply management : text and cases /	658.8 E.N.M 2011 Marketing : a critical textbook /	658.8 F.O.M 2008 Marketing strategy /	658.8 J.D.F 2006 Foundations of marketing /	658.8 K.P.P 1996 Principles of marketing /	658.8 K.P.P 2008 Principles of marketing /	Next

Includes bibliographical references and indexes.

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