The economics of managerial decisions / Roger D. Blair, University of Florida, Mark Rush, University of Florida.

By:

Blair, Roger D [author.]

Contributor(s):

Rush, Mark [author.]

Material type:

TextPublisher: New York, NY : Pearson, [2019]Description: xxxiv, 782 pages ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292310947
1292310944

Subject(s):

DDC classification:

658 B.R.E 2019 23

LOC classification:

HD30.22 .B555 2019

Contents:

Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Capital Universities Foundation Library (CUFL) School of Business (QMU)				658 B.R.E 2019 (Browse shelf(Opens below))					Available			1652