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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
Material type:
TextPublisher: Boston : Pearson, [2014]Edition: Sixth editionDescription: xv, 466 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780273786986
- 0273786989
- 659.1 C.K.I 2014 23
- HF5415.123 .C58 2014
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Capital Universities Foundation Library (CUFL) School of Business (QMU) | 659.1 C.K.I 2014 (Browse shelf(Opens below)) | Available | 1676 |
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| 658.87 S.H.I 2009 Inside the mind of the shopper : the science of retailing / | 658.872 P.D.I 2004 Integrated marketing communication : | 659.1 C.K.I 2010 Integrated advertising, promotion, and marketing communications / | 659.1 C.K.I 2014 Integrated advertising, promotion, and marketing communications / | 659.1 J.J.T 2002 The ultimate secrets of advertising / | 797 J.J.A 2019 Aquatic center marketing / |
Includes bibliographical references (pages 438-451) and indexes.
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