Essentials of marketing communications / Chris Fill.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011.Edition: 1st edDescription: xxvii, 412 p. : col. ill. ; 27 cmContent type: - text
- unmediated
- volume
- 9780273738442
- 0273738445
- 658.802 F.C.E 2011 22
- HF5415.123 .F547 2011
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Capital Universities Foundation Library (CUFL) School of Business (QMU) | 658.802 F.C.E 2011 (Browse shelf(Opens below)) | Available | 1605 |
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| 658.8 M.G.E 2011 Essentials of marketing management / | 658.8 P.J.M 2003 A preface to marketing management : knowledge and skills / | 658.8 P.J.M 2008 A preface to marketing management / | 658.802 F.C.E 2011 Essentials of marketing communications / | 658.802 K.R.S 2004 Strategic marketing problems : cases and comments / | 658.802 K.R.S 2004 Strategic marketing problems : cases and comments / | 658.802 P.P.M 2010 Marketing communications : a European perspective / |
Includes bibliographical references and index.
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